Case study · Automotive
Toyota GR Supra
A 10-second studio film that makes a prestige sports car look like a national campaign — one spotlight, zero words.
Toyota GR Supra studio film — vertical 9:16, built for Instagram and TikTok.
Project details
Deliverable
10-second brand spot
Format
Vertical 9:16 — Reels, Shorts, Stories
Sound design
Low cinematic synth, no voiceover
Turnaround
Concept to final in days
Context
Sector
Automotive — prestige dealers, specialists, detailers
Brief
Make the car look like the market leader it is — no words needed.
Audience
Buyers who decide on feel, not spec sheets.
Goal
A hero asset a specialist dealer could pin to a launch.
Production notes
Directing the film, beat by beat
01 — The entrance
The wide establishing shot: the car sitting in a black studio under a single overhead spotlight, reflection pooling beneath it.
02 — The detail
A slow push toward the driver-side mirror and bodywork — the metallic finish catching the beam.
03 — The restraint
No voiceover, no sell. The car owns the frame; the light does the talking.
04 — The grade
Deep blacks, warm bronze highlights, locked exposure — a studio-grade finish that survives any feed.